Social Responsibility

Our first responsibility is to build an honest rapport with the local tribes and prove them our intention to favour their rights to a fair and healthy living. Within the current wave of sustainability, we understand how words such as “bio”, “eco”, “sustainable”, “organic”,  “social” and “fair” are being over- or misused. The intention to build up credence value and hide profit-oriented practices has today resulted into many associations and foundations deceiving fragile communities worldwide.

We seek to reinvent the definition of sustainability through social, economic, and environmental practices which empower the local tribes, increase their economic freedom, and regenerate their habitat by protecting biodiversity.


USDA/NPOP Certification

We are adopting 20 farmers to certify their land as “organic” as per USDA-NOP and NPOP standards. We believe this is a first step to guarantee fair returns for farmers' products. Uttarakhand farmers use organic-by-default farming systems, hence they are missing out an opportunity to increase their returns when competing with conventional agri-entrepreneurs from the lowlands.


Super Food Cluster (SFC)

We are promoting the activities of the SFC in line with the Uttarakhand Ministry of Agriculture goals to maximise efficiency and minimise waste in agricultural productions across the Himalayan region. The core philosophy is to gather groups of farmers producing similar crops so that know-how dissemination and technology transfer can be facilitated and encouraged. While this makes economic sense, it is our duty to assess the socio-environmental impact of these political strategies and to monitor the benefits for the local communities at large.


Subsidies and funding support

We are constantly looking for ways to fund Sustainable Rural Development solutions through national and international subsidy schemes and relief measures. We understand at this stage it may be very challenging for the local people to access information and manage applications for funding, despite  the great effort many governmental and non-governmental agencies are making to provide the means for a positive change.


Workshops and seminars

Yes, it is true to say that increased profits play an important role in Sustainable Rural Development. However, we believe that this does not happen automatically. We seek to organise workshops and seminars for the local villagers to enjoy their free time. We want to take advantage of the beauty of Uttarakhand Himalaya by bringing in artists, therapists, artisans and travellers of any kind to arrange free workshops for the locals to encourage intercultural exchange and awareness.